LUXURY SPOTLIGHT

Over time, I've refined my craft in the luxury space, partnering with clients across both soft and hard luxury sectors—from high-touch travel and hospitality to the glittering worlds of fashion and jewelry. This isn't just where I excel; it's what I love.

My mission? To help luxury brands adapt to today's dynamic needs and shopping behaviors – evolving their in-store experiences while bridging the gap between the digital and the tactile, making sure their online experiences are every bit as sumptuous as their physical ones, and truly understanding the digital pulse of their discerning clientele.

Bergdorf Goodman

Partnered with BG's leadership to define a Customer Experience Strategy that captured and codify the unspoken magic of this beloved, historical department store.

The final Brand Culture & Experience Guidebook is still used to train associates, inform new initiatives, and guide in-store innovations, so that Bergdorf Goodman can consistently deliver that magic.

Marriott Luxury Brands

Reimaged the digital CX for Marriott’s Luxury Portfolio (The Ritz Carlton, St. Regis, EDITION, W, JW Marriott) by defining a strategic vision and roadmap for evolving their digital offering to give luxury customers the more personal, engaging and memorable experiences they demand

Tiffany & Co.

Guided Tiffany & Co.’s social strategy, leading the development of quarterly competitive and social audit where I kept up with what best-in-class luxury and high end jewelry brands were doing.

Shiseido

Advised Shiseido on their digital content and UX strategy by developing thought leadership on the beauty buying journey of the digital generation as well as a comprehensive competitive landscape audit.

American Express

Became a high-earning millennial expert as I built Amex’s global social strategy from the ground up, defining their social purpose, channel strategy, handle strategy, content pillars, and influencer strategy, shaping their social TOV & visual identity, and packaging it up into Social Guidelines, which I socialized across key Amex teams and partners.