SERVICES FOR BRANDS
Becoming an extension of your brand/nimble team by stepping in as an interim leader to lay the groundwork, offering embedded support during growth phases, or delivering tailored consulting solutions. With detailed upfront scoping and project definition, I ensure my expertise aligns perfectly with your unique needs to maximize the value of our partnership, which might include:
Market Analysis & Audits
Unearthing opportunities and insights to navigate your category with precision and confidence:
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Competitive Analysis (brand positioning, creative messaging, website, strengths, weakness)
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Industry Trend Forecasting
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Best-in-Class Inspiration & Learnings Audit
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Audit & Analysis of Your Brand (SWOT, performance data, content, creative messaging, website, etc.)
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Experience Safari (IRL / in-store audits)
Brand Positioning & Building
Carving out your unique space in the market to turn heads and win hearts.
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Brand Positioning & Value Proposition Definition
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Brand Purpose/Mission and Beliefs Articulation
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Brand TOV & Visual Identity Development (with creative partners)
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Brand Messaging Frameworks
Measurement Planning
Setting the stage to track success and optimize with purpose
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KPI Definition & Frameworks
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Reporting Definition & Methodology
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Analytics Set Up
Social Strategy Optimization
Sharpening your social presence to cut through the noise and connect.
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Social Media 101
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Social Media Audits (of your brand & competitors)
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Social Listening & Sentiment Analysis
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Community Management Guidelines
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Social Channel Strategy
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Social Content Pillar Development
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Content Calendar Planning
Audience Insights & Definition
Gaining a clear understanding of who you're talking to (or should be talking to) and why they'll listen.
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Customer Interviews & Focus Groups
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Customer Behavior Research & Analysis
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Target Audience / First Best Customer Definition
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Audience Segmentation
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Creative Audience Persona or Muse Development
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User Journey Mapping
Go-To-Market Planning
Blueprinting your path to market dominance with strategic finesse.
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Market Entry Strategy
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Channel Strategy (marketing & distribution)
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Messaging Frameworks
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Launch Timeline and Roadmap
Creative Campaign Strategy
Gauging your brand's resonance and relevance in the cultural zeitgeist.
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Survey Writing & Deployment
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Social Listening Analysis
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Cultural Impact Report
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Trend Insights & Implications